Accounting a New Arrival Case Study Example | Topics and Well Written Essays - 1250 words

Accounting a New Arrival - Case Study Example The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Today the markets have been designed to cater to the system as a whole rather than exclusively to the customer. The more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing and the company must use all the available sources for maximum impact. The advertising agencies play major roles in promoting products and services of a company. In the launch of bmibaby, the BDDH, the advertising agency had significantly contributed towards creation of a brand image that was distinct and which had helped to exploit the personal preferences of the people to influence their behavior as a consumer of goods and services that they wish to sell. According to Campbell, ‘..companies are building strong brands using a corporate vision and â€Å"a way of doing business† approach. Customers identify with their attitude and promise to deliver..’ (Campbell, 1999).' (Campbell, 1999). The agency was involved right from the inception of the creation of the brand name and had successfully created an advertising campaign in different media that had made it an instant success. There are various advantages and disadvantages of using external agencies to promote one's goods and services. Advantages The external agencies have expertise in their area and can offer huge range of alternatives for promotion of the services. They also have better information about demographic segmented market. Using the services of the external agencies is not only cost effective but the company is also able to better focus on its core competencies. The advertising is a complex process that requires coordinated networking of the various elements within the system so that unique advertising campaign can be introduced within the prescribed time limit for maximum impact. This is the major reason that advertising of the products and services are taken up by external agencies. Disadvantage If the goals and objectives and the creative ideas are not properly communicated to the agency, it would not be able to deliver the desired results at the crucial time. The Company may not be able to get the bargain and discounts from the various inter-related linkages that are separate but intrinsic part of the advertising campaigns. The delivery schedule is at the hands of the advertising agency which may sometime become crucial factor in the launch of new schemes. Answer

History Education in Primary Schools Essay Example | Topics and Well Written Essays - 2000 words

History Education in Primary Schools - Essay Example The pedagogical imperative of such historic education was to harbor conformity, rather than the modern notion of enabling critical though. 1 Colonialism and the World Wars brought about a change in how history would be taught, especially after Education became the state’s function. The emphasis then shifted towards a nationalistic approach of teaching history, what we term as propaganda. We now we live in an era where history is studied in a global context, with the supplementary aim of creating a sense of multiculturalism and diversity. Among the roles of history education, especially in the current context of increased cross cultural interaction, the role of History Education includes: 2 Schools as Social transmitters Promoting active Citizenship Making History Real Promoting Positive Values The same study suggests that debate on the role of history education usually occurs on: Nature of truth Tempering truth Avoiding Moral Relativity While the methodology and focus of histo ry education might be a matter of debate, the importance of this area of study remains uncontested, particularly from a functional aspect. FOCUS OF HISTORY EDUCATION: The focus of history education has often been a matter of debate between politicians and the academia, the crux of which has primarily been the purpose of teaching history. Politicians like the British education secretary, Michael Gove3, claim that the purpose of history education is to inculcate a sense of nationalism in the students so that they are in touch with their political and cultural roots. A score of policy makers believe that the history currently being taught in schools deviates from important British history and is more inclined towards European history and global events. This would obviously imply trimming and framing the curriculum with selected facts and information that would reinforce patriotic sentiments in the targeted students. Academians like Dr Marcus Collins, of Loughborough University, claim t hat such a selective approach of history education is reminiscent of a subtle form of propaganda, that has been a feature of undemocratic nations. This school of thought believes that the most pressing issue with history education isn’t the curriculum, but the amount of time that is devoted to teaching history. Where history education should be made compulsory to higher levels of education, policymakers are bent towards further curtailing the time that is allotted to teaching history. If this notion is translated to educational policies, then history education will indeed become impotent in imparting the necessary analytical skill set it sought out to cater to. It is believed that British history cannot be isolated from European history as much of Britain’s political activity took place beyond its borders, across continents. This debate is part of the government’s frustration over the liberal academic approach that is prevalent in schools, citing a lack of focus and discipline as major issues. As a consequence, the government4 has erected a new program where military officials will be planted as teachers in school to maintain decorum and cement a more focused approach to teaching with the notion of the ‘

Storm Drainage Design Project Essay Example | Topics and Well Written Essays - 1500 words - 5

Storm Drainage Design Project - Essay Example The height of rainfall and the river discharge in terms of the river level were shown on the vertical axis using two different scales. Height of rainfall is plotted in terms of millimetres, while river level (river height) is plotted in terms of 1 x 10-1 meter. For example, the river height observed at 00:00:00 of October 12 is 0.283 meters, but in plotting the hydrograph, 0.283 was multiplied 10 and plotted as 2.83, instead. This scheme was utilised for aesthetic purposes in the desired hydrograph. Data were, however, analyzed using the original value and unit of the river level per hour of observation. As illustrated in Figure 4, river started to rise in the river at 11:00:00 hours on October 13 when rainfall reached its first peak at 1.20 mm. Interestingly, the second rain peak (also at 1.20 mm.) occurred after 10 hours at 21:00:00 of the same day (October 13). It may be observed from the hydrograph that as the second peak of the rainfall approached, river flow also reached a mini-peak. From hereon, the rising limb of the river flow was very clearly defined. From the first peak of rainfall, the basin lag time was calculated to be 22 hours. This means that it took 22 hours after the first peak of rainfall for the river flow to reach its peak. From the second peak of rainfall, the basin lag time was 12 hours. The average discharge for the rising limb (Q1) of the river flow is calculated as follows: The duration for the peak flow to return back to base flow is 46 hours. Several factors which affect the characteristics of storm or rainfall hydrographs have been described from existing literature. Each of these factors were analysed with respect to the River Cynon hydrograph. The catchment area of 160 sq. km. (Environment Agency – Wales, 2005) is considerably large, which should explain the long lag time of 22 hours before the river flow reached its peak. A large catchment area also tends to receive more precipitation, and subsequently

Third World Immigration Essay Example for Free

Third World Immigration Essay There are 293 million Americans and 65 billion immigrants in the United States.   Every year 85 million more immigrants are coming over.     Ã‚  The prospect of multiculturalism and diversity is outweighed by aspects which the average American may not be too willing to share.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Where these immigrants come from, there is great deprivation brought by lack of food, education, health facilities and lawful order.     Their citizens have not taken concrete steps to improve their lives.   They instead move to America hoping for a much better life, although through illegal means.      Ã‚  America, on the other hand, is a very law-abiding society.   Playing host to illegal aliens runs contrary to their upright and honest norm of life.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   With the number of immigrants coming into America yearly the cost of living gets higher.   Minimum wage becomes lower because of unskilled workers. Most jobs are created to accommodate the increasing work force.   Instead of these going to Americans, more are going to the immigrants.   Today there are lesser opportunities for Americans.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Open borders are safety risks and threatens homeland security.   Undocumented entries pose as much danger as the perpetrators of 9/11.   Several illegal immigrants have been responsible for crimes against peace-loving Americans.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The immigrants come to share America’s wealth, which they did not help create.   They come to escape their own poverty, which they want no part in eliminating.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The customs and lore, arts and literature, music and poetry, are uniquely American.   This rich heritage from esteemed ancestors is threatened to drown and be lost to a culture that will no longer define the legacy of the Founding Fathers, the Pioneers, the Settlers, the Union, the Bill of Rights, July 4th,   the Statue of Liberty, the traditions of Thanksgiving Dinners,   Apple Pies, Trick or Treat   and the truth in America the Beautiful. Works Cited Wooldridge, Frosty.   â€Å"Ten Reason for Enforcing America’s Immigration Laws.† 10 July 2007. American Chronicle.   17 August 2007. http://www.americanchronicle.com/articles/view/Article.asp?articleID=31823 Wooldridge, Frosty. â€Å"Illegal Immigration’s Third World Momentum.† 10 October 2005. NewWithViews.com.   17 August 2007. http://www.newswithviews.com/Wooldridge/frosty86.htm

Defibrillator :: essays research papers

General Questions What does AED stand for? AED stands for automated external defibrillator (or automated external defibrillation). What's an AED?   Ã‚  Ã‚  Ã‚  Ã‚  An AED is a device used to administer an electric shock through the chest wall to the heart. Built-in computers assess the patient's heart rhythm, judge whether defibrillation is needed, and then administer the shock. Audible and/or visual prompts guide the user through the process. How does an AED work?   Ã‚  Ã‚  Ã‚  Ã‚  A microprocessor inside the defibrillator interprets (analyzes) the victim's heart rhythm through adhesive electrodes (some AED models require you to press an ANALYZE button). The computer analyzes the heart rhythm and advises the operator whether a shock is needed. AEDs advise a shock only to ventricular fibrillation and fast ventricular tachycardia. The electric current is delivered through the victim's chest wall through adhesive electrode pads. Why are AEDs important?   Ã‚  Ã‚  Ã‚  Ã‚  AEDs are important because they strengthen the Chain of Survival. They can restore a normal heart rhythm in victims of sudden cardiac arrest. New, portable AEDs enable more people to respond to a medical emergency that requires defibrillation. When a person suffers a sudden cardiac arrest, their chance of survival decreases by 7% to 10% for each minute that passes without defibrillation. AEDs save lives! Who can use an AED?   Ã‚  Ã‚  Ã‚  Ã‚  Most AEDs are designed to be used by nonmedical personnel such as police, firefighters, flight attendants, security guards, and other lay rescuers who have been properly trained. Having more people in the community who can respond to a medical emergency by providing defibrillation will greatly increase sudden cardiac arrest survival rates. Why does someone having a heart attack need an AED?   Ã‚  Ã‚  Ã‚  Ã‚  When a heart attack becomes a full cardiac arrest, the heart most often goes into uncoordinated electrical activity called fibrillation. The heart twitches ineffectively and can't pump blood. The AED delivers electric current to the heart muscle, momentarily stunning the heart, stopping all activity. This gives the heart an opportunity to resume beating effectively. Will an AED always resuscitate someone in cardiac arrest?   Ã‚  Ã‚  Ã‚  Ã‚  The AED treats only a heart in ventricular fibrillation (VF), an irregular heart rhythm. In cardiac arrest without VF, the heart doesn't respond to electric currents but needs medications. The victim needs breathing support. AEDs are less successful when the victim has been in cardiac arrest for more than a few minutes, especially if no CPR was provided. AED Use Is an AED safe to use? An AED is safe to use by anyone who's been trained to operate it.

Addiction for Plastic Surgeries Essay

Plastic surgery is a medical field that deals with reshaping some body deformities that may have occurred due to birth defects or accidents. It is also used for other purposes such as treating diseases and beauty purposes. An example of a disease which can be treated through plastic surgery is melanoma. If plastic surgery is carried out for younger looks or beauty purposes, it is referred to as cosmetic surgery. This paper will directly address the issue of cosmetic surgery since it is what has caused plastic surgeries addiction all over the world. See more: Recruitment and selection process essay Cosmetic surgeries are never related to any medical condition and are normally done to enhance the physical appearance of an individual. Cosmetic surgery addicts are easily identifiable due to the numerous surgeries they undergo each time claiming that they are not happy with their looks. Many victims of cosmetic surgery suffer from a medical condition known as Body Dimorphic Disorder (BDD). This mental disorder has made people imagine that they look different from others and there is a need for surgery so that they can improve their looks. Discussion Cosmetic surgery is a major problem today as a number of people who are addicted to it are doing it repeatedly in order to achieve their imaginary beauty. This practice is becoming frequent and in many instances it is affecting women as they try to change and improve their physical appearances. The problem with such kind of people only exists in their mind because it is hard to view yourself as being ugly from others, it is only a perception. If you view yourself as being ugly from others, the problem will never end even if you undergo so many plastic surgeries. This perception will directly influence the level of your happiness and accepting yourself the way you are. The practices of undergoing plastic surgery repeatedly in order to feel happy and look like the ones you view as more beautiful than yourself is what doctors refer to as BDD. This condition normally affects both male and females under the age of 18 equally (Gorbis, 2003). People suffering from BDD use plastic surgery as a solution to their unending dissatisfaction with their body physical appearance (Gorbis, 2003). Almost all people who suffer from BDD seek solution to cosmetic surgery. As a surgeon, you should be able to discover someone suffering from this medical condition and recommend him/her to a psychologist. Any invention has both positive and negative sides but plastic surgery addiction would cause more harm to the body compared to the benefits associated with it. For instance, it can damage the skin and muscle tissue of an individual permanently. Another well-known harm caused by plastic surgery addiction is the permanent nerve damage. This may result to permanent loss of feeling and sensation in all the affected areas of an individual who have undergone plastic surgery repeatedly. Many individuals who undergo plastic surgery repeatedly to perfect their physical appearances in most cases end up with irreversible damage that make them look awful compared to their original appearances. Plastic surgery addiction cause more harm to the physical appearance of people with BDD instead of enhancing it. People suffering from BDD undergo plastic surgery so that they can attract attention from the public. They later regret when things go wrong. This is an indication that it should be discouraged and people suffering from BDD should be referred to a Psychiatrist or psychologist instead of a surgeon. Plastic surgery is not cost friendly at all. The operation is very expensive and its outcomes are sometimes not worth the price. What the addicted victims fail to understand is that, plastic surgery operation can only result to two things. That is, a great success or a failure. This means that, the more operations you undergo, the higher the risk of failure (Pruitt, 2009). Many individuals who are addicted to plastic surgery are attracted by what they see in the media. They watch successful surgeries of famous celebrities and think that it might as well work on. This is not usually the case and the individuals we watch on the media having successful surgeries sometimes develop problems at a later date. Plastic surgery addiction is very different from drugs and other things addiction in that it fulfills people physiological needs. Therefore, it is normally difficult for individuals who are not satisfied with their physical appearance to stop plastic surgery. This is something they are viewing in the mirror now and then. If they are not satisfied with what they see, they will definitely run to a surgeon so that the body part they feel is not well placed can be rectified. The problem with such an individual is that he/she is likely not to be satisfied with many body parts. Thus, resulting to a series of plastic surgeries so as to be satisfied with his/her physical appearance. In my opinion, I would only recommend plastic surgery to individuals who have a medical problem. I would never encourage cosmetic surgery because it is doing more harm than enhancing appearance of individuals who are undertaking it. Most people who are addicted to cosmetic surgeries perceive themselves in the wrong manner. They normally have their imaginary images on their minds which they think they can turn to after the operation. This normally does not happen and that is why they undergo so many operations before they realize they are destroying their images. Plastic surgery should only be carried out under medical conditions not for pleasure. Pictures are all over the internet showing how plastic surgery addiction has caused a number of celebrities to lose their good looks. Cosmetic surgery is not good at all because it has not worked well for people who have done it. They are suffering from negative impacts of plastic surgery addiction. It should be therefore be discouraged unless under medical conditions. Conclusion Plastic surgery is not bad if it is used for solving a medical condition. However, having a plastic surgery for beauty purposes or look young should be discouraged by all means. It should be discouraged because it might possibly lead to addiction. Physicians as well as public awareness concerning BDD should be increased to control the unnecessary plastic surgeries. Doctors should also try their best to identify troubled patients so that they can direct them to psychologist or psychiatrist who can advise them. There are other treatments other than surgeries which can help people who have problems with their physical appearance. Psychologist and psychiatrists can really assist individuals with plastic surgeries addiction. The only problem to the control of this addiction is that cosmetic and plastic surgery is so accessible and doctors have not provided a regulation on the number of surgeries an individual should undergo in a given period.

China Dolls Essay

The case started with the dilemma faced by the protagonist, Jeffry Cheong when both of his major clients KiKi and Houida (European fashion houses) was writing to Jeffry to inform him that they may be looking forward to China as the prices are very competitive. Jeffry Cheong was managing director at Haute Couture Fashions Bhd (HCF). Loss of its major two clients (KiKi and Houida) would be catastrophic to HCF as now the financial statement of HCF showed HCF has been experiencing falling margins and profit over the last few years. HCF was established in 1974 by the Tan family with the first fully equipped factory in Penang Island. The founder was Tan Boon Kheong with a skilled master cutter, trained by British master cutter in the 1950 in Penang. He started the HCF with a small but successful business tailoring men’s clothing in Argyll Road, Penang until his retirement in 1980. Peter Tan, the eldest son of Tan Boon Kheong was left to Europe when he was 20 years old and returned t o Malaysia with a wealth of experience of both men and women’s fashion. During that time, there was a trend of European clothes manufacturers looking at Asia for outsourcing. By having that opportunity, Peter started his business venture, especially with the European fashion houses. Due to limited production capacity, the second factory was opened in Butterworth in July 1980. HCF’s sales continued to experience growth throughout the early 1980s to mid 1990s and number of customers had also increased. Thus, in 1990, HCF opened its third factory in Jitra, Kedah. In 1995, due to non-stop increasing demand for its clothes, the fourth factory was opened in Chieng Mai, Thailand. However, in 1998, Peter Tan decided to shut down the Penang Island factory to cut operating costs due to loss suffered by the HCF during that year. After few years, its profitability increased progressively and HCF pulled itself out of the loss making situation. Issues 1. Possibility of losing two major clients Currently, China is moving towards emerging market economic which means its economic is changing dramatically. This country was once socialist states but have been largely transformed into capitalism-based system, partly through a process of privatization. China is the largest emerging market and its economy continues to grow at a remarkable rate as well as its role in  international business. China has population of 1.3 billion, one fifth of the world’s total population. Due to that, China is offering low labour cost. From that offer, operating expenses can be reduced and then the revenue will be increased. Therefore, many companies looking forward to outsource from China as the prices are very competitive. When Jeffrey was informed that their two major clients was going to China to â€Å"contract manufacture†, it could contribute a major loss to the HCF as KiKi and Houida have generated a big percentage of sales to HCF. At the same, HCF has been experiencing falling margins and profits over the last few years. 2. Moving operations to China As suggested by Elaine, the sales and marketing Director, HCF should consider to expand its manufacturing in China. By doing that, HCH could able to retain KiKi and Houida as its customers and supply the clothes at lower prices. However the issue is whether to set up HCF own factory in China or joint venture with a Chinese manufacturer. The details on these two possible ways of expanding into China are as follows:- HCF own factory Joint venture Cost RM 15 million RM 2.4 million Time taken to be able to serve the customers 18 months 6 months Risk Lower Higher Dependency Independence Loose its independence Factory capacity Similar capacity as in Malaysia One and half times as in Malaysia Table 1 As showed in table 1, both ways have its own advantages and disadvantages to the HCF. Thus, it was very critical decision for the management to choose the best way of expanding operations in China. 3. Closed down current factories (resale, pulling down or board up) If HCF decided to move in China, then the factories in Malaysia and Thailand need to be closed down. This is because, if they were choose to maintain the current factories while having the new one in China then a lot of costs need to be incurred. According to Financial Controller, Daniel Tan, the factories in Butterworth and Penang have a reasonable value as its equipment were only recently purchased in 2007. In addition, HCF would be able to sell the land for a significant profit as they were located in a fast developing area. The factories would be able to sell around RM 8.5 million. Unlike, factories in Jitra and Chieng Mai have very low resale value as it were located in rural areas. Since it was difficult to sell these two factories the only option would be to shut down the factories. To do so, the factories have to be pulled down that would cost HCF RM 1.2 Million. If not, the factory would become a haven for d rug addicts. In another way, HCF can choose to board up the factories for a cost of RM 200 000. Moreover, Daniel expects minimum redundancy payments around RM 3.0 million besides the above expenses. If HCF were to completely close down the Malaysian operations, a large number of employees will have to be retrenched and to be sad enough many of them have been with HCF for more than 10 years.