Accounting a New Arrival Case Study Example | Topics and Well Written Essays - 1250 words

Accounting a New Arrival - Case Study Example The internet has made it easy for the customers to become aware of the product details including its availability at competitive prices which has precipitated the need to develop a whole new perspective for a new marketing technique. Today the markets have been designed to cater to the system as a whole rather than exclusively to the customer. The more innovative the product and fancier the promotional techniques, the higher are its chances of capturing market space. Thereby, asserting that brands, advertising, and promotional techniques are very important tools of marketing and the company must use all the available sources for maximum impact. The advertising agencies play major roles in promoting products and services of a company. In the launch of bmibaby, the BDDH, the advertising agency had significantly contributed towards creation of a brand image that was distinct and which had helped to exploit the personal preferences of the people to influence their behavior as a consumer of goods and services that they wish to sell. According to Campbell, ‘..companies are building strong brands using a corporate vision and â€Å"a way of doing business† approach. Customers identify with their attitude and promise to deliver..’ (Campbell, 1999).' (Campbell, 1999). The agency was involved right from the inception of the creation of the brand name and had successfully created an advertising campaign in different media that had made it an instant success. There are various advantages and disadvantages of using external agencies to promote one's goods and services. Advantages The external agencies have expertise in their area and can offer huge range of alternatives for promotion of the services. They also have better information about demographic segmented market. Using the services of the external agencies is not only cost effective but the company is also able to better focus on its core competencies. The advertising is a complex process that requires coordinated networking of the various elements within the system so that unique advertising campaign can be introduced within the prescribed time limit for maximum impact. This is the major reason that advertising of the products and services are taken up by external agencies. Disadvantage If the goals and objectives and the creative ideas are not properly communicated to the agency, it would not be able to deliver the desired results at the crucial time. The Company may not be able to get the bargain and discounts from the various inter-related linkages that are separate but intrinsic part of the advertising campaigns. The delivery schedule is at the hands of the advertising agency which may sometime become crucial factor in the launch of new schemes. Answer

History Education in Primary Schools Essay Example | Topics and Well Written Essays - 2000 words

History Education in Primary Schools - Essay Example The pedagogical imperative of such historic education was to harbor conformity, rather than the modern notion of enabling critical though. 1 Colonialism and the World Wars brought about a change in how history would be taught, especially after Education became the state’s function. The emphasis then shifted towards a nationalistic approach of teaching history, what we term as propaganda. We now we live in an era where history is studied in a global context, with the supplementary aim of creating a sense of multiculturalism and diversity. Among the roles of history education, especially in the current context of increased cross cultural interaction, the role of History Education includes: 2 Schools as Social transmitters Promoting active Citizenship Making History Real Promoting Positive Values The same study suggests that debate on the role of history education usually occurs on: Nature of truth Tempering truth Avoiding Moral Relativity While the methodology and focus of histo ry education might be a matter of debate, the importance of this area of study remains uncontested, particularly from a functional aspect. FOCUS OF HISTORY EDUCATION: The focus of history education has often been a matter of debate between politicians and the academia, the crux of which has primarily been the purpose of teaching history. Politicians like the British education secretary, Michael Gove3, claim that the purpose of history education is to inculcate a sense of nationalism in the students so that they are in touch with their political and cultural roots. A score of policy makers believe that the history currently being taught in schools deviates from important British history and is more inclined towards European history and global events. This would obviously imply trimming and framing the curriculum with selected facts and information that would reinforce patriotic sentiments in the targeted students. Academians like Dr Marcus Collins, of Loughborough University, claim t hat such a selective approach of history education is reminiscent of a subtle form of propaganda, that has been a feature of undemocratic nations. This school of thought believes that the most pressing issue with history education isn’t the curriculum, but the amount of time that is devoted to teaching history. Where history education should be made compulsory to higher levels of education, policymakers are bent towards further curtailing the time that is allotted to teaching history. If this notion is translated to educational policies, then history education will indeed become impotent in imparting the necessary analytical skill set it sought out to cater to. It is believed that British history cannot be isolated from European history as much of Britain’s political activity took place beyond its borders, across continents. This debate is part of the government’s frustration over the liberal academic approach that is prevalent in schools, citing a lack of focus and discipline as major issues. As a consequence, the government4 has erected a new program where military officials will be planted as teachers in school to maintain decorum and cement a more focused approach to teaching with the notion of the ‘